Break Through Your Referral Ceiling. Know Where Your Next 3-5 Clients Are Coming From
The Referral Ceiling Audit
A 10-minute self-assessment for consulting firm founders. Find out where your BD is breaking down, and what to fix first.
No email required.
What you’ll walk away with…
A clear picture of where each part of your BD is working in the 4 ALEC areas:
Aware: How prospects find your firm
Learn: How prospects understand you
Engage: How you stay in front of prospects
Convert: How to turn interest into contracts
Three things you can do immediately to improve your weakest area.
Designed for founders of boutique consulting firms with 2–5 team members and $300K–$1M in annual revenue. The audit is based on the business development challenges that emerge at this stage of growth.
No email required.
ABOUT CELINA GUERRERO, CREATOR OF THE AUDIT
Celina Guerrero helps boutique consulting firm founders build the business development infrastructure that turns expertise into a predictable pipeline of right-fit clients.
She's spent her entire career getting work for talented people — first as an artist manager and booking agent, now as a BD partner for boutique consulting firm founders. Different industry, but same problem: experts in their field who have mastered their craft, but lack a reliable way to connect that expertise to new opportunities.
She works with founders through Connect & Co's DBE framework, Define. Build. Embed., so revenue stops being something that happens by chance and becomes something that’s created on purpose. The Referral Ceiling Audit is the first step in that process.
Break Through Your Referral Ceiling. Know Where Your Next 3-5 Clients Are Coming From.
No email required.