The Referral Ceiling Audit
A 10-minute self-assessment for boutique consulting firm founders. Score your firm across the four stages of business development and discover what to improve first so you can start knowing where your next 3–5 clients are coming from.
What’s in the audit?
You'll discover what's actually driving clients to you, and where it's breaking down.
You'll get a score for each ALEC stage — Attract, Lead, Engage, and Convert — so you can identify your weakest area.
You'll walk away with a clear priority for what to improve next.
Designed for founders of boutique consulting firms with 2–5 team members and $300K–$1M in annual revenue. The audit is based on the business development challenges that emerge at this stage of growth.
ABOUT CELINA
Celina Guerrero helps boutique consulting firm founders build the business development infrastructure that turns expertise into a predictable pipeline of right-fit clients.
She's spent her entire career getting work for talented people — first as an artist manager and booking agent, now as a BD partner for boutique consulting firm founders. Different industry. Same problem: experts in their field who have mastered their craft, but lack a reliable way to connect that expertise to new opportunities.
She works with founders through Connect & Co's DBE framework: Define. Build. Embed. so revenue stops being something that happens by chance and becomes something that’s created on purpose.