Give your audience a sales workshop they'll still be using six months later.
Celina Guerrero trains rooms of consultants, founders, and service providers on the LinkedIn-and-sales system she used to close millions in her sales-exec career — taught in a way attendees can apply this week, not someday.
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As Featured In
We Are Luminary
Sales and Leadership Alliance
Why Event Organizers Book Celina
Real-world, not theoretical.
Celina spent 15 years building pipelines with executive buyers. Her training comes from a sales career, not a textbook — and your audience can tell the difference.
Action-oriented every time.
Attendees don't leave with 47 things to think about. They leave with a small number of clear next steps, a framework they can apply to their own pipeline, and the confidence to use it.
Easy to work with.
Pre-event prep call, customized examples for your audience's industry, on-time delivery, and post-event resources for attendees. Your job stays simple.
Speaking Topics
Topic 1: Signature Keynote
The 4-Yes Sales System: How Consultants Win Right-Fit Clients Without Cold Pitching
A repeatable method for attracting leads who are already inclined to say yes — built specifically for consultants and service providers who don't see themselves as "salespeople."
What your audience leaves with: a four-stage sales system anchored in the 4 Yes's, the criteria for spotting right-fit leads, and a self-audit plan they can apply to their existing pipeline by the end of the session.
Formats: 45–60 min keynote · 90 min workshop · half-day intensive
Topic 2: Most-requested workshop
The LinkedIn Pipeline: How to Turn Connections Into Conversations Into Clients
How to use LinkedIn as a pipeline tool, not a posting treadmill — and connect with qualified leads with the right people each week.
What your audience leaves with: a 30-minute-a-day LinkedIn workflow, profile copy edits that pre-qualify visitors before a call is even booked, and a conversational script for moving warm connections into discovery calls without the sales pitch energy.
Formats: 45 min keynote · 90 min workshop · 2-hour deep dive
Topic 3: Strong fit for podcasts and association keynotes
The 3 Conversion Engines Every Consultant Needs Running
Most consultants are told they have a lead problem. They usually have a conversion problem — and it's costing them every right-fit client they've already met. This talk walks audiences through the three engines that turn strangers into clients: lead generation, nurturing, and discovery-call conversion. Audiences leave knowing exactly which engine is leaking and what to fix first.
What your audience leaves with: a diagnostic framework for spotting which of the three engines is weakest in their business, a clearer-eyed view of why "more leads" isn't always the answer, and the first concrete fix to plug the biggest leak in their pipeline.
Formats: 30–45 min keynote · 60–90 min workshop · 45 min podcast episode
Meet Celina Guerrero
Celina has spent 15 years on both sides of the sale.
First as a quota-carrying sales executive closing generating $10 million in revenue — the kind of role most consultants and service providers have never sat in. Then, since 2013, she's coached hundreds of consultants through the same playbook she used in the corporate world, translated for solo and small-firm reality.
Her style is direct, warm, and built around action. She doesn't hand audiences a 12-step framework when three steps will do. As one workshop participant put it: "I just received a sales playbook that changed my business."
She speaks regularly to associations and consultant communities, guests on podcasts about lead generation and consultant business growth, and is based in Los Angeles, California.
What People Are Saying
"So there I was, thinking I was about to attend just another workshop. In reality, I was about to receive a sales playbook that changed my business. I put Celina's training into action immediately. One month later, I had four new clients. Her coaching is personalized, focused on service, and impactful. An engagement with Celina leads to possibilities you never knew existed” - Claire Mason, Publicist
"Celina's ability to deliver a succinct, real-world, relevant and educational presentation was unparalleled. She was able to engage the audience with an entertaining and interactive style. I'd recommend her to anyone looking for expertise and style." — Ken Schmitt, Founder, Sales & Marketing Alliance
"Celina has made a real difference in my approach to lead gen. Her encouragement to reach out to prospective clients is paying off big time. With a tailored outreach template, I'm getting sales calls booked within minutes — yesterday the Chief of Staff of a big tech firm booked a meeting eleven minutes after I sent her a message, and wrote how excited she was to chat. Boom! Celina is the bomb. Thank you for helping me take myself off mute." — Debbie Danon, Leadership Coach, Facilitator & Inclusion Consultant
"Celina's presentation to our organization was super fun, informative, interactive, and inspiring. She showed us how to engage with potential clients in ways that feel genuine — not sales-y or spammy. Thanks a million, Celina!" — Betsy Cordes, Founder/Director Art Brand Alliance
"Celina delivered an engaging and highly informative presentation to our Legacy Scaler® community, offering practical strategies our members could put to work immediately. Attendees saw real-world benefits right away. I highly recommend her training for actionable insights and tangible results." — Jasmin Haley, CEO, Legacy Scaler®
What to Expect When You Book Celina
A 30-minute prep call to align on your audience's biggest sales challenges and the goals for the session.
Customized examples and stories pulled from your audience's industry — so attendees see themselves in every story.
Clear pre-event communications, all promotional copy and bio assets ready when you need them, and post-event resources attendees can take home.
A speaker who shows up early, stays on time, and makes the booking team's job simple.