Summer Sales School
Get your Sales Toolkit Ready
Join...
Summer Sales School
Summer 2026
For consultants, business coaches, service providers, and sales professionals who sell services.
Summer Sales School is for you if:
☀️ You don't know who your 3-10 clients will be
☀️ You don't know what your prospect is thinking and then they ghost you
☀️ You're thinking "I don’t feel like my discovery / sales calls go well." or "I feel a bit lost in during sales conversations."
☀️ Prospects bring up all kinds of questions, concerns or pushback on your sales discovery calls, and you don't know what to do about it.
☀️ You've never established an actual sales process, or you know yours can be improved.
☀️ You wish you had a Sales Toolkit to make selling easier and make more sense.
LIVE COURSE
At Summer Sales School, You'll...
Design your sales pipeline around the experience prospects need to have before deciding to hire you
Establish your client-ready criteria so you don't waste time with people who aren't going to hire you
Learn to lead confident sales (discovery) conversations that convert
Summer Sales School accepts a maximum of 10 participants.
Here's What You Can Expect to Gain from Summer Sales School:
Greater sense of control over your process to convert more leads into clients.
Have a plan to prepare, lead and follow up on sales (discovery) calls.
Have a process for knowing which leads will become clients and which aren't ready.
Have a plan for selling the way your clients want to be sold to.
No longer feel like you're just winging your sales.
This Course is For:
Consultants, business coaches, service providers, and sales professionals who sell services and provide sales calls to close business.
She Gets Sales
Celina gets people, so she gets sales. She has crafted a brilliant approach to sales that is equal parts human behavior, strategy, and process. During the year that we worked together, Celina's coaching enabled me to create pipeline, craft proposals, and close deals.
Her energy and expertise are an incredible asset to anyone that is looking to increase revenues and refine their sales strategy and approach.
Heatherjean MacNeil, Sales Executive
What's Covered in Summer Sales School
Session 1: Sales Pipeline
In this session, you'll setup your must-have Sales Pipeline. The Sales Pipeline is the essential sales tool for:
Knowing which prospects to prioritize your time with on a daily basis so you’re getting the highest return based on your effort
Having a realistic 30-90-day forecast of potential clients and capacity in your business.
Date TBD
Session 2: Qualified Client Calculator
In this session, you'll be given and learn to use the “Will they hire me?” Calculator so you:
Know the exact next step you need to take in your sales process with prospects
Truly assess the likelihood someone will hire you and be ghosted less
Thu, Aug 10, 10am-11:30am PT
"Extra Credit" Friday
Celina hosts a group office hour. Bring your questions and get answers.
Date TBD
Session 3: Discovery Calls
In this session, you'll be given and learn the 6-Step Sales Call Planner & Guide. Use this 6-step template (along with the 50+ High-Converting Sales Questions Cheat Sheet) to:
Have a step-by-step guide to effectively lead a discovery sales call so your prospect has the confidence they need to make the commitment to hire you.
Help you hit the objectives you need to hit in your call to increase conversions.
Date TBD
Session 4: Objections
In this session, you'll be given and develop your business' 7 Objections Response Planner & Guide which will:
Give you confidence to respond to any objections, pushback, questions or concerns your prospect brings up.
Give you language to market how your service overcomes the 7 objections your prospect is already be thinking about, so there are no objections during your discovery sales call.
Date TBD
"Extra Credit" Friday
Celina hosts a group office hour. Bring your questions and get answers.
Date TBD
You'll also receive these bonuses!
50 Sales Call Phrases to Win More Business
Pre-Sales Call Checklist
Sales Call Do's & Don'ts
The Sales Call Mindset
Accessible and Holistic
I worked with Celina during a critical growth phase in my business. I was working to scale and needed support with business development. My business model had previously relied on referrals but I was falling short of my sales goals.
Celina helped me understand the ins and outs of sales and relationship building in an accessible and holistic way. I feel so much more prepared now to bring on new clients and grow my business. I'm so grateful for Celina's guidance.
Sarah Leonard, Founder, Social Media Agency
Why This Live Course Delivers Outcomes
When you attend the live sessions, you get immediate answers, and participants love that.
During each session you'll be defining a component of your sales process while receiving real-time feedback.
You attend the 4 primary sessions, each which cover an individual topic. You'll have a day off between calls, so you're not overwhelmed and have time to reflect on and integrate lessons learned.
There are 2 "extra credit" Q&A sessions you can attend to get answers to any questions you have.
I don't teach "formulas", but "frameworks". This means I don't treat your business like a clone of mine and expect it to work. Every business and buyer is unique. This course provides fundamental knowledge for why and how to engage with prospective clients so you can close more business.
You won't struggle to log-in to an online lessons portal all alone -- and risk never getting to it -- because the sessions are run live. Put the dates in your calendar, show up, and take the stress out of sales!
Why Invest in Celina's Summer Sales School?
You should invest in learning LinkedIn with Celina if the following 3 things appeal to you:
Celina has been a sales coach and LinkedIn trainer for early-stage consultants and service providers for over a decade. Since 2013, she's helped consultants and service providers learn how to create a sales process to generate more clients to grow their businesses.
Celina has served as a full-time sales executive with quotas where she generated millions of dollars working with Executives and CEOs. She understands the fundamentals of what it takes to attract, nurture and convert relationships into paying clients and she brings that knowledge to her coaching and courses.
She delivers her workshops with a fun but direct, action-oriented style. If you're ready to make things happen, she's the coach for you.
Celina Guerrero
Has Been Featured In
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LinkedIn
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Entrepreneur
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Sales Mastery
Game Changer
Working with Celina Guerrero has been a game changer for me.
I have benefited tremendously from her extensive knowledge of the sales process in general -- an eye opening experience!
Celina is the sales whisperer where she not only helped me navigate the intimidating and daunting process of sales but also helped me overcome my fear of the sales process.
Crystal Richards, Project Management Educational Consultant
The Dates
Tue, TBD (Sales Pipeline)
Thu, TBD (Great Client Criteria)
Fri, TBD (Q&A)
Tue, Date TBD (Discovery Calls)
Thu, Date TBD (Objections + Role Play)
Fri, Date TBD (Q&A)
Who Is This Course For?
Consultants, service-business owners, service providers, professional services experts, high-ticket coaches, done-for-you service providers, group program and retainer-based entrepreneurs and sales people who want to understand how to improve your sales process.
Will This Course Teach Lead Generation?
The focus of this course is not on lead generation. If you're interested in lead generation using LinkedIn, check out our L5x LinkedIn course at www.link5x.com.
Will There Be Recordings?
Yes!
But it's always better to attend live! Why?
You actually get the information you need to improve your business
You can ask questions in real time
No trying to find time to watch the recording later
Are Their Online Lesssons?
No. There are no online lessons. However, you will be provided a number of tools and templates. Additionally, recordings of all 4 sessions, plus the 2 Q&A office hour sessions will be available for you to watch for 30 days after the last session until September 18, 2023.
At Summer Sales School, You'll...
Design your sales pipeline around the experience prospects need to have before deciding to hire you
Establish your client-ready criteria so you don't waste time with people who aren't going to hire you
Learn to lead confident sales (discovery) conversations that convert
Stop winging your sales.
Join Summer Sales School!
Want to talk to Celina before deciding to join Summer Sales School?
Email her at celina@connectandco.co
Meet Your Expert Trainer
Celina Guerrero
Founder, Connect & Co.
Sales LinkedIn Expert
Celina has been a LinkedIn and sales coach and trainer to consultants and service providers since 2013.
She has been a full-time sales executive with quotas where she generated millions of dollars working with Executives and CEOs, so she's been where you are — and she’s seen it all.
She delivers her training with a fun but direct, action-oriented style. If you're ready to enjoy sales and sign more clients, she's the coach for you.